If you plan on releasing it on the eshop you will have to pay an exorbitant sum to each countries ESRB equivalent which is a complete racket.
So yes, it is a developer hostile company. Then again, Nintendo has always been behind with keeping up with the latest tech trends and features. For example just look at their online services: * No party chat. * Very little 3DS/Wii U cross compatibility for NNIDs (and don't forget the horribly long FCs). * No cross licensing between 3DS/Wii U. If I want to buy Super Mario Bros 3 I should NOT have to pay for it twice. * No remote play support * No 3DS controller support (besides Monster Hunter) * Digital Games on the eshop aren't priced competitively as you can almost always find a physical copy cheaper. This part baffles me.