How does this request not have merit? What makes it "clumsy"? Because the linked author says it is?
Recall that the original action that yielded the right to be forgotten clause was a gentleman who wanted a debt confiscation and sale removed from the public record. The actual national agency told him to get lost -- the data was valid and unchallenged, and is a part of the recognized past, and is fully available and robust if you search them -- but the European Court decided that search engines must, for some reason, erase this past.
Merrill Lynch was absorbed into Bank of America: It no longer exists as an organization. This gentleman has moved on and no longer serves as Chairman or CEO, effectively retired and sitting on apparently a single board.
Is a newspaper article slandering him really relevant (the pertinent demand of the court ruling) to anyone anymore?
Why, if the search engines have to pretend that a man didn't really have property confiscated and sold for debts, do they not have to also pretend that he wasn't a CEO?
Note that European courts really like giving out big fines (especially, it seems, to American companies), so this impossible to judge subjective basis by which items must be deleted is a no-win situation for Google, and of course they must lean to the side of erring to delete. Erring to retain is a legal quagmire.