Messi is a freakish talent, but how many of his exceptional maneuvers translate into goals? I don't know Messi's ratio, but would Michael Jordan's talent have meant so much if style points didn't also show up on the scoreboard? We make fun of baseball because a successful batting average is three in ten (.300) and .400 is god-like. Messi's miracles pay off, sure, but -- for the casual American fan -- the effort needs to ring the bell or it doesn't count.
Top level competition (Euro leagues) is a completely different game (and vastly superior) to what the kids play here, or even school boys and universities. It's like pro baseball vs. weekend softball. And very few moms and dads, even a full generation into 'the soccer generation' know much or care.
Americans won't go 'all in' if they can't win. Belgium: 11 million people? That's Tennessee and Alabama. The day an SEC team can go to Europe and compete, that's when the US has become a soccer power.
I love the World Cup--once every four years. Those guys are tremendous athletes with freakish skills. But I still don't care. I leave the broadcast on for background noise, like golf or NASCAR or CNN.
Please HN, correct me if I'm wrong.