1. In 2012, Americans spent 1 hour/day travelling (where work travel is about half of that). That's about 4% of their time. [1]
2. There were 253M registered vehicles in 2012 [2].
3. There were 313M people in the US in 2012 [3].
So a first-order approximation of vehicle utilization: (253M vehicles * 1 year) / (313M people * 4% time travelling * 1 year) = 2.2 trillion vehicle-hours / 110 billion travel hours = 3.4% utilization. So that "90% of the day turned off and taking up parking space" is more like 96%.
It would be interesting to take this further to expenditures. Consumers spent an average of $9,000 on transportation in 2012 [4]. If we increase vehicle utilization to, say, 21% from 3% using a subscription/micro-rental service like parent described, and assuming per-vehicle costs are constant, how much would the average consumer save on transportation costs? And how much would we save on parking space?
[1]: http://www.bloomberg.com/visual-data/best-and-worst/most-tim...
[2]: http://www.statista.com/statistics/183505/number-of-vehicles... See also for similar 2009 data: https://www.census.gov/compendia/statab/2012/tables/12s1096....