Hacker News Reader

Love the idea to branch out into stationary. Now you've got the option to grow up and out. There's probably loads of other suitable Japanese niches too.

Have you done any AB testing with the personalised message on the home page ("Free shipping even to {user's country}")? I'd be interested to know how that affected conversion.

View on HN

Although I did run a few tests, I don't think I ever tested that one. I initially added it as it was quite easy to do in app engine and then kept it as many people kept telling me how clever it is that it was customized. One spinoff would be to make that as a copy & paste javascript widget that others could also use on their pages.

A/B tests did show that having some video on the page was beneficial, so I should probably put one back in. The only thing is that the video I had before described an item I sent in 2011, so it is getting a bit dated to use anymore.

You already have the country change, but why not the currency?

I have the payments set up to be in USD, so I wouldn't be able to quote precise prices if I did the conversion. I guess I could say something like "it costs $25 (about 14.69 GBP)" based on the country, but the final charge might be slightly different after the actual conversion.

Reply on news.ycombinator.com