On the other hand, if you focus on quality, you end up making choices that enable fast development. You make sure you have high-quality requirements and a deep business domain insight in the whole team, which means you end up writing only that code which you truly need, and write it in the right order (most important features first). You make sure you have code that is well-covered by tests, which as a happy side-effect makes it easy to adapt to new requirements. You focus on having a high-quality deployment process, so the amount of customer issues that result from a broken deployment go down reducing the load on your dev and support teams.
Focusing on quality first is not about gold-plating code, it's about making conscious decisions to have a high-quality process from front to back, and those decisions typically result in a highly efficient organization. It's no accident that those teams which manage to ship releases every few weeks (e.g. firefox, chrome, facebook) have world-class products. You have to focus on quality to go fast.
This isn't just theory. Capers Jones actually measured this. The fastest delivery schedules were produced by teams with the highest quality product. http://www.parasoft.com/products/article.jsp?articleId=2769