There's a lot of skepticism whether their product is in-any-way feasible. The concern is that they're raising money without a technically-viable product.
Seems there's a bit more to it than just that. They claimed that they had pending patents when they don't (or at least, the patent numbers they gave are bunk), their demo video had bluetooth turned off, and some other nasty things. It seems to me that if they do have a legitimate product, they sure picked a bad way to show that.
I wouldn't be surprised to find out this is something that came from 4chan.