(I'm the sslcoop.org guy)

StartCom's $60 wildcard is the cheapest I've ever seen. I'm impressed with StartCom's model overall, and it was a great inspiration to me with the SSL co-op. I feel like the more diversity in approaches there is, the better off the CA ecosystem will be. If nothing else, another voice for sanity in the relevant standards bodies (CA/Browser Forum, for instance) can only be of value.