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According to https://translate.google.com/translate?hl=en&sl=zh-CN&tl=en&... and a quick Wolfram Alpha hit Mou's asking price is ~US$80,220

That's interesting; and way too much for such a rudimentary app -- which probably shouldn't even be a native mac app in the first place.

I wonder how he came up with that price.

It says in the translated description:

* first in Google for "markdown mac"

* domain name, logo, branding

* source code

* good reputation/press reviews

I don't think it's worth what he's asking (500,000 RMB, which is ~80,000 USD.)