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Comment by paraschopra | Hacker News Reader

Hello, CEO here. We had been working on a completely new version of Visual Website Optimizer (called VWO). Here's the launch post: https://vwo.com/blog/launching-new-vwo/

Happy to answer any questions on what's new and what's our vision of A/B testing.

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High-level, I think that's a great message. Having moved out of engineering and into marketing, I like tools that don't force me to code. There's a pretty good correlation between "doesn't require a dev" and "easy to use, even if you could write code".

On the other hand, Optimizely is sending basically the same message. Is there something that you're doing differently than them? Or are you just trying to do what they do, but better?

We're evolving from just being an A/B testing tool to being a comprehensive platform for optimizing conversions. This means features like heatmaps, IdeaFactory, website reviews and personalization.

The whole package together allows a marketer to do regular conversion optimization (and not just A/B testing). Check out the feature set at http://vwo.com/features

Nice, got it!

What kinds of traffic is required to make A/B testing robust?

This is something I haven't found an answer to on your site. I have a site with about 2,000 monthly uniques. I want to start A/B testing once I have the numbers, but I don't want to start prematurely, get spurious results, and quit.

https://vwo.com/blog/how-to-calculate-ab-test-sample-size/

Hey Paras, congratulations on launch. Minor comment on your pricing table - the comma separator in the lakh position is uncommon everywhere but India. Made me double to a double take after I initially read it as a million users instead of 100,000.

Thanks. Will get that fixed.

The updated look is fantastic. Do you plan to have VWO expand beyond a frequentist-only approach to A/B testing, and offer MAB approach in the future?

Yes, definitely. We're keen to explore and include more testing and optimization models into VWO.

This is really great progress. I will give it a try and let you know of my feedback.

Congrats Paras

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