Ikea changes logo to use Verdana font, designers angry

The title (of the submission) is wrong. The logo hasn't changed.

They just changed the font used in catalogues, switching from a customized version of Futura (used for 40 years) to Verdana.

Whats all the fuss? The average consumer would never even notice the difference. Looks the same. And for that matter, why would the company spend the money to make the change throughout the organization? Sounds like a waste of money, for little positive impact, and more negative response than is necessary.