Amazon's Giving a Guaranteed $6 CPM

developer.amazon.com

29 points·natelam··10 comments

Open articleView on HN

- on interstitials

- on mobile

- supported devices only: Android phones and tablets, Kindle Fire tablets, and Fire phones

- in the US and in the UK

- in August and September

- for your first app (so new customers only)

Worst click-bait ever.

Was also disappointed. Time for a proper title.

Also, `'s`?

What a fantastic way to encourage adoption of a new mobile phone - encourage developers to annoy users with full-screen ads as much as possible.

Excuse me while I rush out and buy my fire phone right now so I can get my fill of this wonderful form of advertising.

Pro tip, in case Amazon is reading this: Do this some time after you've launched and have lots of users actively using apps.

Problem Amazon is trying to solve is the lack of fire specific apps.

Hmm, if only there was an app store with > 1 million apps already on it they could have included support for...

It isn't that simple. Google's app store comes with a whole lot of tie-ins (e.g. Google Search as the default search engine, Google apps as the default apps for many things, etc). Google's ecosystem is competing directly with Amazon's ecosystem in some areas, in order to have the Play Store, Amazon would have to cut off their leg to save their arm.

Up to 1m impressions, or $6000 per month.

CPM = Cost per mille (thousand), not cost per million - in case anyone was wondering.

Very innovative.

Reply on news.ycombinator.com