Why is helping people find products and services that will enrich their lives an inherently bad thing?
Internet ads have transformed life as we know it, in a good way.
What you are describing is more like a concierge. Hint: The person who pays is the person who's interests are being served.
The 'psychological exploits' are a marginal component, but again, why is it inherently bad for someone to feel good about using product x over product y, even if they're exactly the same?
It's entirely an accident if an advertizing service facilitates that transaction. They're not consumer reports, they're boosters for whoever pays.