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Hasn't Google's been a registrar for years? You could register a domain for $10 as part of signing up for Apps at least 2 or 3 years ago.

I guess the new part is they're offering it standalone? Seems like a lead gen effort for AdWords/AdSense more than a serious product.

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That offering was just a referral/signup for Godaddy and enom.

Didn't realize that. Maybe I was confusing it with their service acting a registry (as opposed to registrar): https://www.google.com/registry/index.html

I could have sworn it was possible to register domains directly through Google, but I guess it could have been a cleverly disguised front-end to another registrar.

I don't know about that. I registered one through Blogger, went to renew it later and they were no longer offering that service from Google.

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