Ding ding ding! NSA surveillance is just the tip of the iceberg. I've been saying it's only a matter of time until the data mining companies (https://news.ycombinator.com/item?id=7853118) get into the insurance game. If you want or need to save money, you'll have to conform to the average boring citizen - the more you stick out from the herd (literally "deviation"), the more risky you will be to insure (auto/health/home). If you have the resources you won't see a problem - surely there's people living much riskier lives and why should you subsidize them. If you cannot pay increased premiums, these companies' actuarial tables will become mandatory conditions of your life. This is the standard carrot-stick (Huxley-Orwell) class-dependent gradient.

And in the crypto facist US it will be hard for most people to even see what's wrong with such a massive chilling effect on individual behavior and thought. After all, the "market decided" (ignoring both the extreme government intervention driving the market as well as its path-dependence) and "you can choose not to patronize them" (until there's no other game left in town for your de facto mandatory policies). The government (NSA) may be the only entity that can lawfully send men-with-guns after you, but they aren't the only entity that can kick you out of your home and prevent your access to food.