I hate seeing the bright phone screen in the middle of watching a film. [I have no idea if cinemas have a formal policy on that, though]

That said, the app had a "low key" design so it doesn't shine bright in the theater. ( Theoretically anyway).

When the movie starts you start the timer, and put the phone in your pocket. The the phone vibrates when a pee-time comes up. You don't have to take out your phone [until you're in the bathroom and want to read about what you're missing].

I've put a lot of thought into that. If you take a look at the app - it's free for now - you can see that it's easy to use without bothering others in the theater. The Timer feature is the most obvious method of using the app unobtrusively, but there are also other ways, like simply memorizing the time/cue for the Peetime of choice and looking for it during a film. We try our best to make the "cues" as memorable as possible.

That being said, there's nothing I can do to prevent, how to put this, less than considerate people from abusing the app.

I work for a relatively major cinema chain and we're experimenting without outright phone bans in a few of our trendier cinema sites. Seems to be going well so far, people respond well to it in general. Hopefully we can push it out to more sites.

When they're talking on them...