Why don't they work to bring a standard to all router firmware? I live every day knowing the fact that there are plenty of publicly available exploits for my routing firmware. It seems like the marketplace is finally getting used to open source with the new Linksys models advertising on their OpenWRT/DD-WRT compatibility. It seems like a good time to try and make something become the "Android of routers" and by doing so improve the security and usability of routers for everyone.