Amazon coins? Why can't companies just use normal money instead of inventing their own monetary units?
I believe it helps avoid legalities involving gambling and the such as well as helps to keep the money circulating in their marketplace.
Because ot creates confusion in the mind of the buyer who will then not realise how much they are spending in that ecosystem.
Aside from keeping that money locked into their ecosystem, If you buy coins from az with cash, all the coins in circulation, essentially is an interest free loan of dollars to amazon, which as long as coins are in circulation are never fully repaid.
Then you have the gift card problem, where some percentage of the, coins in this case, is never spent, free money to amazon.
It'll be interesting to see if developers can woo users into their apps by offering up to $5000 in prizes (Amazon Coins). I personally believe that Amazon should be offering the $5000 directly to developers to simply build apps through a large competition (i.e. top 50 apps in every category will receive a prize). This current approach is assuming there's a population of users to bribe which isn't necessarily true.
Amazon should learn one or two things with the FED (Federal Reserve Bank). Printing so many Amazon Coins and giving them for free means diluting the value of the apps on their own store from day one. Good one Amazon.
The problem is, Amazon is notoriously bad to their vendors. Even getting paid $5000 in cash (which this apparently isn't) I don't know that I would want to be in business with them as a vendor.
The $6 per 1k impressions guarantee seems more exciting than the coins.. Seems that would be high for mobile apps? Interstitials it says..
That is high. I get $2.50-$4 on iOS across millions of users.