Technology: How far can Amazon go?

> Typing your credit-card number into a web browser was once considered a sign of insanity until Amazon showed how easy and safe buying things online could be.

Eh? I remember doing this via AOL before Amazon even existed.

> The option to rent rather than buy computing power greatly reduced the cost and complexity of launching a new company.

AWS is still more expensive than many of the alternatives and at small scale is more complex.

This feels more like an Amazon puff piece than written by anyone who really understands what they are talking about. Maybe it is just me and the fact I don't need bursting workloads.