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> rather than coming to the site or emailing support to > cancel, would simply submit a chargeback on their credit > card. Obviously that did not stop recurring billing

Why not? If I receive information that a payment has been stopped, I deactivate their account and send them an email that their subscription has been canceled. Unless the customer sends a new payment, the account stays deactivated and I make a +1 under "Lost Customers".

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The short answer is that the payment system I was using at the time had no easy way to do this programmatically. Remember, a chargeback is not a missed payment. I would receive the payment on time, and then some arbitrary 15-20 days later I would get a paper envelope in the mail notifying of a chargeback with last four credit card numbers XXXX. It was a mess.

But yeah, all these are good points and also reasons I shut down the business. This time around I can apply all these lessons learned.

> This time around I can apply all these lessons learned.

Good luck. :-)

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