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Naturally, a complete answer will depend on your advertising goals, and any serious advertising campaign will want to be prefaced with experiments and cost/benefit analysis, etc.

That being said, you can check out these ad networks. I get the sense that they're somewhat stilted in their demographics, but whatever:

- Reddit

- StumbleUpon

- Digg

- Pinterest

- I think Demand offers display advertising?

- Project Wonderful

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There are several different metrics we use as constraints.

1. Has to be a cost per click ad model. It can not be impression based. 2. Two goals: Cost per visit under $5. Cost per engagement $10. 3. We need the ability to add several layers of demographic targeting. 4. The idea behind exploring new channels is to engage users with great content. Google Search does a good job, but the content may be to to niche.

Are there any known success cases with Reddit? The user community (at least on the subreddits I watch) seems very anti-commercial.

I believe Duck Duck Go has had success with Reddit Ads

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