Here's my thinking:

1. Google knows how to scale computers, and perhaps engineering teams, but not people in general.

2. "You make a hundred times what my bank does off me" - Exactly, and hiring pesky call center employees, who would have to be good on top of it, would ruin Google's profit/stock price.

We're all desperate, depending on practically the only ad game in town, so we bark but have no bite. A higher-end (aka non-cpc|cpm) revenue model is the only way out, I'm afraid.