Atleast with PewDiePie, you know what to expect.
These exist? I mean, obviously the 'growth hacking' exists. Is there an example of a startup who managed to build a real business solely on the basis of these tactics? One that 'you can't argue with'? I wouldn't call Groupon a real business.
RapGenius seems to have had a guy doing some underhanded promotion.
LinkedIn still does this stuff (or maybe it just started).
Safe to assume there are others.
Article from last year about Reddit's struggle for profitability:
http://www.businessinsider.com/reddit-is-trying-to-become-pr...
Article on RapGenius's own struggle:
Ditto for reddit. Not sure how well the RapGenius people have made out but it seems they're doing well.
Remember, being a viable business is different than being successful. Twitter hasn't turned a profit, but the people that started it made off quite well. Splunk still loses cash left-and-right, yet is considered solid.
If I came up with a money-losing idea that got millions of users, never made a dime, and I sold it for even $10M, I'd be very happy with my "failure".
I can't find anything wrong with that to be honest. It's not about making money for me, it's about how you make money. He's not scamming anyone, he's just providing content and people choose to watch it. And it's probably still better than most of what's on TV.