Any word on whether / how well that Windows-only IDE performs on WINE in Linux? (Hint to Cypress: that Windows-only thing is a dealbreaker for enough of us that you really should address it.)
And although the vast majority of these devices will be going to big industrial users, if I was Cypress I'd consider the cost of developing Linux/Mac versions against the prospect of losing a generation of tinkerers to Atmel.
Build automation for embedded systems is such a PITA. My previous job we had a build step that used AutoHotKey to click through the manufacturers 'proprietary tools'. You can imagine how reliable that was