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people expect to have only one password

Fork the Cookbook emails the user a password, but that's not what I'm suggesting. What I'm suggesting is completely password-less: You receive a link like http://example.com/log-in/0039392030202 in your email and just click that to log in and stay logged in for e.g. two months.

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This is how it looks like: http://imgur.com/zTGaVNF

The link expires within an hour, and once logged in you're logged in for a day.

People complain about that shit every week. We switched to Persona for a week. Even worse results. The only reason why I'm keeping this for FtC is because I don't want to deal with passwords and hashing and stuff.

2 months?

Or something similar. The important thing is that they shouldn't have to log in each time they visit the website, because then using email would cause the login process to be too slow. Again, using the password-less login for websites with sensitive data (such as banking) wouldn't work, since those sites require the user to log in for each session.

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