It took me a good minute to see what they were really doing. Clickbait websites were definitely in need of some pushback and I'm glad that the Onion is behind it. Oh Onion, you clever bastards.
EDIT Holy crap: http://www.clickhole.com/video/video-seems-silly-it-makes-go...
EDIT I just realized in lowerclase "clickhole" looks like "dickhole". Maybe this was an obvious joke all along and I'm slow.
In short, I don't think FB has been particularly effective, though I admire(d) the goal.
After the rise of these viral linkbait sites, Petflow started emulating the model to keep up. I'm sure this has helped them continue to grow and keep up with these rising competitors like Buzzfeed and Viral Nova, but I personally feel like it's hurting their brand.
So Alex and Joe (founders of Petflow), if you're listening, stop the bullshit and go back what you were doing. These viral linkbait sites are a fad and will eventually go away or get banned. I don't want you guys to go down the same road.