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If you've seen tenders for websites that ignore usability for disabled users you've seen companies that are, depending where they are, breaking or close to breaking the law.

Obviously you can't name and shame, but a blog post saying "I have seen X number of website tenders and none of them include any mention of usability for disabled users" would get some notice.

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Speaking of name and shame. People sometimes bring a lot of intensity to bear on a single statement or campaign contribution. It would be great to see similar intensity for acts of omission. If someone leads an organization that hasn't made even a weak effort at improving accessibility or diversity, that deserves some gnashing of teeth.

I think what accessibility and diversity both have in common is that the problem can seem overwhelming. Progress needs to happen step by step, organization by organization. We should encourage and compliment people who are taking even small but meaningful steps -- and "shame" the ones who are making excuses for not even trying.

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