Company's PR says that possibly controversial event for company results in huge benefit for said company.

Hm.

I'm not saying it not true, but it's playing in to an expectation that a lot of people had when they heard about this protest. So until there's independent evidence, I'll take the specifics of this claim with a dose of salt.

Edit: Suggesting that one be reasonably skeptical of unverified company PR is downvote worthy? Come on...