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It's not necessarily the color or the animations, I feel the page as a whole doesn't do a great job of communicating what the actual product is/does.

Nice fonts and icons but it fails to bring across the message. A little more text and some screenshots would have gone a long way imho.

It's incredibly low-information. Each time you scroll to a new screenful of information you get about 10-15 words of marketing. Even clicking the "Learn more" doesn't give me any screenshots or videos.

Also that yellow hurts.

that yellow just burned a hole in the back of my eyes

I'm using f.lux and, since it's early here, I thought the site was pink and it actually looked pretty nice.