Losing Apple

crateofpenguins.com

9 pointsnork2 comments

Some interesting points but I think this is poorly-conceived. Apple dropped a ton of new interesting things last week, I'd much rather think about that than how Jobs worshipers are dumb.

About Apple not deserving the scrutiny - if we're talking about some of the more mundane aspects of the company, I agree. The construction materials used in their retail stores, for example. But otherwise, it's a unique organization in many respects and that's why it gets so much attention. I used to get crabby about that too but I realize now that it's not worth fighting.

The fruit is doing interesting things. If the way people talk about the fruit is dumb or annoying, listen to a different conversation.

The way that people talk about the fruit is the intended effect of their marketing. It's kind of hard to ignore, when they've been so successful at becoming a lifestyle brand. Even if it doesn't end with any concrete suggestion, I enjoyed reading about the author's exhaustion with Apple hype.

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