I'm really in it for the gains. I don't even care if half of it is placebo! As long as I can measure an increase in intelligence, preferably through testing, then that's good enough for me. I will always maintain a hefty bit of skepticism towards my own intelligence, just in case I'm fooling myself, but so far it seems like the gains are real.
Say, if I publish my findings and 100 people follow and see increases in their intelligence, then five years later it is published that my methods are rubbish. Will that invalide the intelligence increases these 100 people have experienced?
If that happens, then you've learned something very useful: whatever methods and conclusions led you or those 100 people to the conclusion that their intelligence increased - is rubbish.