Source? Isn't that only true due to the fact that most people do not change thermostats in homes/apartments/condos they move into, or when they change HVAC systems?
It didn't involve any tools beyond a screwdriver and the instructions were dead simple. I wouldn't hesitate to install another replacement unit myself.
That's my point, though. Most people aren't home DIYers.
I also had no trouble with my Nest, but most of the people I know probably would have had a local handyman install it.