As mentioned in the article, i'm also one of the persons who never paid for journalism before this came around. With Blendle i can browse through articles from all kinds of newspapers or magazines and read the ones i find really interesting. Perfect for a daily commute when you don't have the time to read a whole newspaper. In that way i think this is a really nice way to generate revenue for publishers. Cannibalisation is out of the questions here because i never generated any revenue for them before this.