>you've got plenty of options if you don't like the way Apple does business.
This is a lie by oversimplification.
edit: this is the dystopia of months in the future, not years. You're announcing when you shit, and announcing when you sleep, and announcing who you sleep with, to the vendor of your phone.
edit2: I'm honestly shocked that this is a minority opinion. It's not going to be X is on 509 Main Street, it's going eventually going to be X is in the bathroom at 509 Main Street. What possible consumer benefit could that have? Is it to help you find local businesses that appeal to your interests?
I have to assume that I'm just out of touch and people love the attention. I don't.