From Uber website: "Get a ride that matches your style and budget"

In the low budget/style area, they are competing with the public transportation system? Do they have all this financial/momentum muscle?

And in the high budget/style, they are competing with rich people who can own their own BMW/Ferrari with a private driver?

Who "needs a ride" and chooses an expensive "SUV". How could this thing make a difference in anyone's life? "Oh sure, today I want to go to work in a fancy car, wheew!". Perhaps Barney Stinson?

It seems there is a lot of opportunity in NOT solving the real problem (public transportation). Good for Uber.