Well, and given recent UI changes to the address bar from both Apple [0] and Google [1] - I'd say that people will begin paying even less attention to URLs.
Trolls rejoice.
[0] http://appleinsider.com/articles/14/06/04/os-x-yosemite-firs...
[1] http://www.zdnet.com/google-experimenting-with-hiding-urls-i...