http://en.wikipedia.org/wiki/Enron_scandal#Timeline_of_downf... ($90/share to bankrupt in about a year)
http://en.wikipedia.org/wiki/Bear_Stearns#Fed_bailout_and_sa... ($140/share to $2 in less than a year)
http://www.sec.gov/Archives/edgar/data/723527/00009317630300... ($90/share to bankrupt in 2 years)
These are just egregious cases. The stock market as an oracle is thoroughly overrated. BlackBerry, the late 90s market bubble, the mid-00s financial products bubble... stock price movement says less than you think it does.
So part of this policy is an explicit pledge of the company. How it's being achieved, or attempted, is of course another story, as well as, say, whether everyone should dump their IBM stock once it reaches that goal, assuming enough greater fools can be found....
...often diverges wildly from fact
What is it called when somebody writes a book titled "The Decline and Fall of [company still around]"Comparing the yield of this dead horse to a company that actually matters like Caterpillar or XOM its about the same, around 2.5%.
Of course .gov guarantees return of my capital from my credit union, but who knows what'll happen in the market WRT IBM, so it should return a bit more. CAT and XOM are actually worth something as a going concern. IBM, well...
So.. rate of return below real world inflation rate, no prospects for growth, no one in the market expects future growth (not paying a high price now for earnings later). Doomed. Maybe google or apple will buy them for pennies on the dollar? IBM has patents...
And you don't get margin calls if you're not buying on margin.
Depending on your solvency and leverage, that's either close by or eons away away but it is real.
Bloomberg Businessweek had a feature article two weeks ago and one thing it highlighted was that the use of "non-gaap" in IBM's earning release increased 10 fold or something
Now they're pretty nearly dead - and I don't think there's any doubt that it was iPhone and Android that killed them. Sales and stock prices often lag behind a real inflection point.