It is. But it is also the wrong thing to be doing.
"Gittip’s mission is to enable an economy of gratitude, generosity, and love". In order to affect such a thing one needs leverage. That is, one needs a lever and a place to stand on. If two years in and after several times at the top of HN, Chad still can't make a living - then he has neither. The mission will fail. It is better to let go.
Just my own meandering experience.