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Comment by arjunnarayan | Hacker News Reader

1. The site looks alright. But what's your target market? Are you selling to the Indian market? To the US market? You have this overly broad look, with a currency selector. The prices are pretty damn high for the Indian market. I can find way better stuff walking through M.G. Road in Bangalore. Have you considered that? The prices are actually pretty crazy for Indian clothes.

2. Live chat: it asks me to fill out my name and email, and then says "Offline". That's bullshit. Let's get something straight: You have zero customers. You have zero sales. You have one job: that bar says "online", and has ZERO barriers to chatting with you. You make that thing go instantly into a chat bar (no email barrier), and pipe every single thing written in there to your phone. From now on, you are 100% online. If you get a chat at 1am, you answer those questions. Watch this: https://www.youtube.com/watch?v=e7Qh-vwpYH8

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1. My target market is outside of india. I concluded this from my website and my store experience. In my store, people will negotiate for long time just for Rs. 50. Most of my designs have handwork and it costs lot of money to get that. My margin is less than 10% so you can tell me how can i reduce prices further down. Everything else is so expensive like shop rent, salary of workers, fabric, material etc.

2. If you visit utsav.com or fashionforyou.com then you can find stuff for less as compared with my site but you can wear their clothes only 2,3 times after they will get worn out but not my clothes. I am not defending myself just sharing my experience. Have you visited meenabazaar.org they are more expensive than me.

Live chat is offline because I am at my full time job. I like your idea about phone hook. I will implement it.

Thanks for your great comment

Don't worry about your prices and don't every try to compete on prices. Don't worry about phone hooks, overcompressed images, logos, or anything about the site. It seems to me that you need to really focus on who your market is. "Outside of India" or "ages 16-45" is a very, very broad market for somebody as small as you. Are you after hip urban 20 somethings? Are you after rich NYC moms? Be very specific here. Age, gender, living arrangements, where they work, how educated they are, what is their income, how many pets (and what type) do they have, what is their favorite TV shows, favorite musicians, what type of coffee do they get at starbucks, etc... Give this person a name, even find a picture that matches who they are... Why would this person buy from you instead of your competition? What unique thing do you give this person that they can't get anywhere else?

the reason I started this startup is to let people buy designer clothes at fraction of a price as compared with if they buy from celebrity designers. They can also mix and match designs from multiple dresses but if they walk into any branded store like guess etc they have to buy whatever is there.

I know my idea is not fully there yet but I got a prototype made. Please visit here - http://atlers.com/janjua/custom.html

the site is slow as it is a test server.

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