still true today, is identity the final frontier?

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1 pointfloozyspeak2 comments

Don't do an identity startup. Even if you know the solution to the problem. In fact, especially if you know the solution to the problem.

The fact is, 99% of Internet users don't know they have an identity problem. And no matter how much they do, nothing you can do will convince them of this. Better to wait another five years and then tackle the problem. No one else will have solved it by then, trust me.

I think its forming. I don't have a startup in my pocket to address it, but I think consumers are being exposed to more identity issues today than they've ever been before. I think consumers are connected to the pain of identity as the net evolves. They see this in news regarding id theft and they feel the pinch on the browser trying to remember multiple logins or how strange it is that everyone seems to want their email address from the milk vendor to the place they buy shoes.

The pinch is on, the pain is there, the solution? No idea, but its definately not going away.

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