New Chip to Bring Holograms to Smartphones

Surprised that this was already submitted and only has 4 points... They're promising something very revolutionary.

If I'm correct, they've managed to produce a true holographic display. The 3D effect is no longer simulated, but real. The phase and magnitude of the light produced by the display is identical to that which would be produced by a real 3D object.

Article is pretty poor though, so I'm not sure if this is actually what they have.

Can anyone shed some light on how this might be achieved without the use of an aerosol or mirrors? My guess would be that the chip projects a different image to each viewer wrt to their position and distance. Other than that I'm clueless.