I find it a bit sad that with all of the languages that already exist, Apple found it necessary to invent a completely new one -- and then make it proprietary. Why not use Ruby, or Python, or JavaScript -- or even Go, Rust, Clojure, or Scala? (Yes, I realize that the latter two run on the JVM, which would have been problematic in other ways.)

Heck, they could have bought RubyMotion and made Ruby the high-level language of choice for development.

I realize that Apple has a long tradition of NIH ("not invented here"), and in many cases, it suits them, and their users, quite well. But there are so many languages out there already that it seems like a waste for Apple to create a new one. Just the overhead of developing the language, nurturing its ecosystem, and ensuring compatibility seems like it'll cost more time and money than would have been necessary if they had gone with an existing language.