Perhaps this is news to you, but those of us who work on and are responsible for large-scale software systems tend to take such factors very seriously.
This may sound harsh, but it really doesn't matter what features and benefits Rust could potentially bring to the table if the lack of stability makes it unusable in practice today. A programming language that can't be seriously used might as well not even exist.
I don't doubt that Apple will have Swift available in a seriously usable form by this fall, and it's very likely that it will see rapid adoption soon after. I'm afraid I can't say the same about Rust and its supposed by-the-end-of-2014 1.0 release, given its current lack of stability and the rapidly-approaching end of the year.