Diet Soda: The Brain Knows Better
trueslant.com
trueslant.com
So, for whatever reason, I'm a data point that tends to be contrary to the thesis put forward in the article. Sounds like a fairly easy thing to do a controlled study on though.
Slightly pricey, and a cheaper one would probably work. But I can vouch for this one; it is quiet, easy to clean, and works very well.
So in other words, people who drink diet soda will in general eat more and drink more of other sweet things in general and thus gain wait because their internal connections no long correspond to the real world.
That is why they would gain weight, not from the sodas directly.
Assuming of course that the hypothesis holds.
So in the context of this new study, it could be that the brain notices that a certain rate of eating/drinking is correlated with a decreased rate of satiety and concludes that the correct thing to do is to eat more.
Given the choice between a diet soda and water? I'll take the soda, thanks, unless I'm really thirsty. Better taste, without excess calories.
Maintaining a healthy diet isn't rocket science; drinking diet soda rather than water won't influence your weight unless you alter your diet in other ways.
That's what self-control is for. Rats don't have much of that.
Neither do humans. That's why rats are such good test subjects.
The point of the study is that your brain gets the pleasure, but no caloric intake to go along with it, so you feel more motivated to get more calories than you would have otherwise.
"We found that reducing the correlation between sweet taste and the caloric content of foods using artificial sweeteners in rats resulted in increased caloric intake, increased body weight, and increased adiposity"
I find their thesis entirely believable, and it would be a fairly easy thing to do a controlled study on.
Why people believe that they can somehow control what they eat through "willpower" or "dedication" is something I continue to find interesting - doesn't this type of control come from the brain? This article shows that with an fMRI, your brain will actually be able to determine caloric intake of an artificially sweetened beverage - the implication being that you will then be directed to increase your caloric intake, and, as a result of consuming artificially sweetened beverages, you will consume _more_ calories than you would have if you hadn't consumed that artificially sweetened beverage.
Presumably for each persons metabolism their is something that tricks the brain into believing _more_ calories have been consumed, and causes you to consume fewer calories as a result.
I think the foundation of diets like Atkins/Zone, is that by consuming high(er) Fat/Protein diets, you are hacking your brain into thinking it has eaten more than if you hadn't eaten those foods.
If you want a long term, mostly maintaining diet, then yes, the side-effects can become important.
And to answer your willpower question: yes, it comes from the brain. But we have many "brains". And the one you use in a strict, short-term weight loss diet has very little in common with the every day "I feel like having a snack and it's ok" brain.
If you're just subbing in diet soda for regular and not paying particular attention to overall diet, though, this study argues that you'll overall lose, as the diet soda increases your cravings for sweet and, left unchecked, you'll gain weight. Seems plausible.
(I don't worry too much personally, since I'm part of the population to which artificial sweeteners are not palatable. I'd rather drink water, and I do quite often.)
I'm also one of those people that lost weight (a small amount in my case, but I didn't have that much to lose) by switching to drinking diet soda. It allowed me to satisfy a certain type of craving (to drink something with taste other than water and to satisfy some need for something sweet) without adding calories to my diet; it's possible it instilled other cravings in me for sweet things, but I've found those far easier to ignore.
Not all cravings/desires/impulses are created equally.
The implication that all people behave that way is clearly false.
The implication that a substantial percentage behvae as if they have no ability to reflect upon or control those cravings is probably true.
Compared to what and by what amounts? Is the increase in caloric intake bigger than the amount of calories you save by not drinking the non-diet version of the soda? I would guess not. This sounds similar to the fears of being dehydrated by coffee...
Am I supposed to be getting these sweet-calories from some other source? Because it's not as if diet soda has suddenly got me eating huge bags of M&Ms, either.
What I took from the article was that artificial sweeteners don't drive you into sugar binges but exaggerate desire for sweet foods, making you more likely to choose to eat something sweet at a given moment. And that's the thing - your brain craves sugar, but recognizes it through (and thus seeks out) sweetness. So a likely result is that you'll compound the effect with more diet soda. This sounds easy to resist, but the innocuity of another soda can be disarming. I suspect I would find a way to rationalize it.
So yeah, I also question the article. I'm much more worried about the long-term effects of the caffeine, the chemicals used as sweetener, and the acidity of the drink...
And although this may just be me, but I haven't noticed any correlation between the frequency and strength of my sugar cravings based on whether or not I've been drinking diet soda.
Of course, I've switched to seltzer with lime and black coffee :)
Haven't had a craving for "sweets" in quite some time.. no candy, no soda. And I feel much better for it. I don't know how it happened, or when.. but I just don't want sweet stuff anymore. The cravings left before I cut them out of my life.
I think it might have to do with the fact that the last five years of my life have been much more sedentary than the previous five (bad ankle injury). Not exercising as much = not needing as much calories, and since I hadn't tricked my brain with diet soda, I just don't crave sugar anymore. Of course, now that I've started exercising again maybe they'll come back.. we'll see!
1. What would happen if sometimes the yogurt was sweetened with sugar, and other times with artificial sweetener? Perhaps at some point the calorie reduction from using artificial sweeteners would balance out the additional calories caused by eating more.
2. And what if the rats started out with regular yogurt, then switched to diet? I imagine there would be an immediate decrease in weight gain - if so, would it stick?
e.g. a meal that fills the stomach to capacity but with little calorific content
Initially the dieter loses some weight. After a while, he notices that he isn't deriving pleasure from the diet.
But because it seemed initially to work, word of the new diet spreads.