The sad part is that some people see things like that in TV shows and try to duplicate them in the real world, without realizing that devices that work to communicate something on television don't necessarily actually work for doing the thing that the TV people are supposedly doing.
That particular plan is far from perfect – they have often used the lack of isolation (e.g. people peeping on neighbors through ceiling-level windows) as a plot device – but I still like the actual looks of it, based on actual experience with the open-plan-induced drudgery discussed in the article.
I worked at a place that did big war rooms per project and had tons of empty "home" cubes where you went for an hour or two per day to do non-primary work. I think a fixed-time system in the groups would be best.
Except SCDP's creative lounge doesn't have doors, see the floor plan: http://www.jordanorlando.com/other/scdp/