I'd be careful with the word CTO... Unless you are designing something that could be patented... at the pre-start phase you need a good programmer...
If you understand a basic level of code. Then document what you want to do in plain language and find a guy that can give you a technical document or.. build a prototype with that information.
A prototype... is your proof of concept. Don't waste time and money on a product that has no traction... build quick, get it out there see what the feedback is like and then tweek it.