Still, seems like a case of "necessary but not sufficient." (Although given some truly awful writing that becomes "bestseller" material, perhaps not)

And I like the focus on the "product" side of writing---we read so many articles on promotion/marketing here (though generally on the startup side of things) that we often lose sight of the power of good copy.

Not to say I disagree, I just found the post refreshing, even if only in a "hello world/writing" way.