Sigh. The nexus line is sold AT COST. If you expected a retail phone to compete against a phone that is not trying to make any money you will always be disappointed.
Motorola did have several major glitches with the Moto X launch: price too high, quality control issues at the assembly plant, mediocre camera software, customization limited to AT&T contracts.
By the time they'd fixed those problems, they'd missed the boat. I bought my Moto X a few weeks ago and it's the best phone I've ever seen, but all the buzz has moved elsewhere.
I hope for their sake that Motorola get the launch of the forthcoming X+1 right, because they make a very strong line of phones and I'd love to see them succeed.