> Words don’t just hold meaning; they communicate by their very form. We primarily use the Gotham font family: elegant and direct, stylish but not exclusive. Putting well-designed words in our product enhances the user experience.
Not sure what the 'but not exclusive.' is implying though...
As in not snobby. Imagine a wealthy and well-dressed business man who still takes the time to help you in the street rather than ignore you because their time is more important than yours.
"[Helvetica] it’s one of the type faces that I absolutely detest. It’s totally authoritative. It in fact does not adapt itself to things and all information that comes out in Helvetica is saying exactly the same thing: this is cultural, this is intellectual, and this is intelligent. I’m rather afraid that words don’t start off being cultural, intellectual, or intelligent."