> Hill liked the concept, of course, but Fox thought that the price, $25,000 per game, was too steep. [...] Our last stop was ESPN and the reception was decidedly different.

So interesting to see that FOX balked at the seemingly low $25k but ESPN didn't flinch and insisted on exclusivity for games they didn't even have rights to. Telling of how the networks viewed themselves and each other, but also how important it is to find the customers that are the true believers.